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Cannabis Events

Highland holds in-house cannabis event organizer, retail and distribution licenses to ensure maximum revenue throughout the supply chain from sponsor to promoter, from concessionaire to consumer.

 

 
 
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Production

We offer an experienced in-house production team capable of handling staging, lighting, video, and audio needs for venues of any size.

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Venues

We work with local, regional and nationwide venues interested in hosting cannabis events. If your venue is considering adding cannabis to the mix, let us be your trusted resource.

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Booking

Leverage our connections with top artists, management and agencies connected to the THC & CBD markets.

 
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2017

Medicinal and Adult Use Cannabis Regulation and Safety Act is passed, offering the Cannabis Event Organizer as a new license, allowing for promoters to produce events that include legal cannabis concessions and consumption at state fairgrounds.

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2018

Assembly Bill 2020 is passed, founded and written by Highland Events, allowing for cannabis events to be held outside of state fairgrounds with local jurisdiction approval.

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2019

Highland is currently working with the jurisdictions across CA to pass local ordinances allowing for cannabis concessions and sales at events, while securing contracts with venues and promoters to have right of first refusal as the cannabis concessionaire and Cannabis Event Organizer.

 
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2019 Hit List

March
SXSW (TX)

June
Bill Graham Civic (SF)

July
Northern Nights (Mendocino)

August
Outside Lands (SF)

September
The Fox (Oak)

October
Golden Gate Park (SF)
Lake Perris (LA)

November
The Independent (SF)

December
The Emerald Cup (SR)

 

Testimonials

Scarlet Ravin, CEO White Fox™️
"Emerald Cup was a huge success for my blossoming company thanks to Highlands Events who ran the Cannabis sales for us.  It's a huge production as a brand owners to put on such a show for the public and because we were so kindly held by Highlands our experience was seamless, and profitable!  I am excited to throw my own White Fox Burlesque parties and have Highlands join us for future magic cannabis experiences!"

 

Past Cannabis Events

Outside Lands 2018

Highland is a proud sponsor, producer and curator of Grasslands at Outside Lands. Highland used OSL 2018 as a testing ground for AB2020 and to build our reputation and a model that we can replicate and learn from.

 
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Emerald Cup 2018

Highland managed retail and distribution for the Cannacraft Village at the Emerald Cup, closing the weekend with incredible sales for highly satisfied customers including: Care By Design, Cookies, Fieldz, Runtz, White Fox, Mendo and Lemonnade.

 
 
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