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About

Highland is a plug-and-play solution for compliantly blending cannabis concessions and sponsorships into your event or venue. We are experts at conceiving, curating, and producing flawlessly-executed cannabis experiences.

 

 
 
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We don’t just manage and operate concessions. We create retail experiences audiences talk about, and help you find new ways to drive revenue.

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We bring the extensive industry knowledge, compliance expertise and retail know-how you need to make cannabis a smooth, well-organized, profitable part of your event or venue operations.

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Cannabis culture is as diverse as your audiences are. Highland offers the industry and artist connections you need to create truly unique, personalized experiences.

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Our network of premier entertainment professionals opens up collaboration opportunities between product producers and entertainers – or even customized, artist-centric products created just for your audience.

 
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Past Events

Highland is a proud sponsor, producer and procurer of Grasslands at Outside Lands. Highland used OSL 2018 as a testing ground for AB2020 and to build our reputation and a model that we can replicate and learn from. 

 
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